Development of a Communication Strategy for 50 Million African Women Speak Project

In September 2016, Common Market for Eastern and Southern Africa (COMESA), East African Community (EAC) and the Economic Community for Western African States (ECOWAS), signed a Memorandum of Understanding (MoU) to jointly implement the 50 Million African Women Speak Networking Platform Project (50MWSP) with support from the African Development Bank (AfDB).

The Project’s objective is to contribute to the economic empowerment of women through the provision of a networking platform to access information on financial and non-financial services.

The Project will create and deploy a networking platform that will enable women to access information on business training, mentorship, financial services and locally-relevant business information, while building their own networks of contacts.

In addition, the Project will create a dynamic networking platform among women entrepreneurs, connecting them with one another in ways that will foster peer-to-peer learning, mentoring.

The platform will enable the sharing of information and knowledge within communities, and access to trade finance and market opportunities between women entrepreneurs in urban and rural areas, and across borders.

Objective

The primary objective of communication is to inform, advocate, engage and position the 50MWS Project as a leading women’s online economic empowerment platform. Therefore, the objective of this consultancy is to develop a responsive Communication Strategy which will guide all the communication between the three Regional blocks (COMESA, EAC and ECOWAS) and Member States, including relevant stakeholders across board.

Scope of the consultancy

The Communications Consultant will provide technical expertise to the 50MWS Project Team in the development of a Regional Project Communications strategy and communications plans; design messages and information-education-communication (IEC) materials on 50MWS Project for the different target audiences; perform duties related to design, graphics, and layout of the IEC materials and conceptualize a logo and brand manual for the project, taking into consideration of the differences between the RECs involved in the 50MWS Project implementation.

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