To lead initiatives aimed at promoting sustainable tourism development across member states and drive efforts to position the COMESA region as a premier tourism destination, enhance regional integration through tourism, and create socio-economic opportunities for communities within the region.
B. MAIN DUTIES AND ACCOUNTABILITIES
Under the direct supervision of the Director of Agriculture and Industry and the overall supervision of the Assistant Secretary General (Programmes), the incumbent of the post will perform the following duties:
Support the initiation, development and implementation of regional tourism policies, strategies, and relevant frameworks;
ii. Provide technical advice on aligning national tourism policies and strategies with COMESA’s regional integration agenda and international tourism standards;
iii. Promoting the development of cross border tourism as a means of fostering regional and socio‐economic development;
iv. Support the establishment of a regional tourism coalition to foster collaboration within the tourism sector;
v. Support the establishment and maintenance of a regional tourism database to support sector planning and advance tourism initiatives;
vi. Collaborate with member states to Identify and market key tourism attractions, products, and services unique to the region through regional tourism campaigns and events;
vii. Advocate for eco-tourism and community-based tourism initiatives to ensure sustainability;
viii. Promote inclusive tourism practices that benefit local communities, women, and youth;
ix. Integrate climate resilience and conservation efforts into tourism planning and projects;
x. Organize training programs and workshops to enhance skills and knowledge in the tourism sector;
xi. Identify and facilitate opportunities for investment in the tourism sector within the COMESA region;
xii. Establish strategic partnerships with national, regional, and international stakeholders to support tourism growth;
xiii. Conduct research on tourism trends, market dynamics, and emerging opportunities;
xiv. Support member states in adopting innovative tourism technologies and digital marketing strategies;
Track and evaluate the impact of regional tourism initiatives and projects;
xvi. Prepare regular reports and recommendations to guide COMESA’s tourism agenda; and
xvii. Performs any other duties as assigned by the Supervisor from time to time.
C. MINIMUM ACADEMIC QUALIFICATIONS
i. Bachelor’s degree in Tourism Management, Hospitality, Travel, Marketing Economics,or a related field;
ii. A Postgraduate qualification in any of the above fields will be an added advantage.
D. PROFESSIONAL EXPERIENCE
Minimum of eight (8) years of professional experience in the tourism industry, with expertise in policy development, marketing, or project management.
E. SPECIALIZED KNOWLEDGE
i. Proven track record in promoting sustainable and inclusive tourism practices.
ii. Knowledge of the tourism landscape, policies, and opportunities in COMESA member states.
iii. Strong analytical and strategic thinking abilities.
iv. Excellent communication, presentation, and stakeholder engagement skills.
v. Proficiency in project management and program evaluation.
vi. Familiarity with digital marketing tools and tourism technologies.
vii. Commitment to sustainability and inclusive growth principles.
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Call for Application for Professional staff 2025 ENG 2 phase Clean (002)